sap customer relationship management course

SAP CRM provides best-in-class functionality for marketing, sales and service. It supports customer-facing business processes across multiple interaction channels. SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience. More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets-their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction-whether it’s sales, service, or marketing. Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives to reduce cost and increase your decision-making ability-but can help your company achieve differentiated capabilities to compete effectively over the long term. Join SAP Customer Relationship Management Training in Chandigarh with GB training & placement centre today!

Course content

Chapter 1. ERP – Customer Relationship Management (CRM)
  • SAP history and evolution
  • Introduction to SAP-CRM
  • CRM architecture
  • ASAP methodology
Chapter 2. Base Customization
Business Partners
  • BP type & roles, grouping
  • BP relationships
  • Partner functions
  • Configuring field attributes
  • Number range settings
Organizational Management
  • Elements of organizational model
  • Creating position, employee & user
  • Organizational data determination
Product Master
  • Product type & grouping
  • Hierarchies, category dissent type and attributes
  • Number assignments
  • View id Basic settings Relationships of products
Territory Management
Transaction Processing
  • Copy
  • Copy Control
  • Follow up transaction
Partner Processing
  • Partner functions
  • Partner determination procedure
  • Access sequence
  • Action profile
  • Action definition
  • Processing form
  • Action monitor
Status Profile
  • User status
  • Status in transactions
  • Pricing procedure determination
  • Creating condition record
Text Determination
  • Text determination procedure
  • Text object
  • Text ID
Credit Management
Chapter 3. Sales
Introduction to basic sales cycle
Significance of header and item category control data
Structure of sales transactions
Activity management
  • Activity monitor
  • Header and item category control data
  • Activity journal
  • Follow up transactions
Lead management
  • Lead document structure
  • Creating lead from activity
  • Header and item category control data
  • Lead priorities
  • Group and origin
Opportunity management
  • Opportunity document structure
  • Create opportunity from lead
  • Header and item category control data
  • Sales life cycle and phases
  • Opportunities priorities
  • Group and origin
Quotation/Order in CRM
Document flow
Chapter 4. Marketing & Campaign Management
Customer Interaction Center Win Client
  • Architecture landscape, agent functions and processes in the IC
  • Define CIC Profile and Customer-Specific Workspaces, Define Front-office framework
  • Component Configuration, Action Box Configuration, CTI Configuration
  • Overview of CRM Service, Service organization
  • Service Products Installed Base Individual Object
  • Complaints and Returns Case Management

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